Webinars allow medical practices to share ideas, information, tutorials, and more with their audience. It’s just one of many forms of digital communication and it’s a great way to provide value to your audience. Making use of healthcare webinars connects your practice with your audience through live video conferencing or through recorded presentations so you can build and nurture your relationships with your patients, establish your practice’s authority, and provide information about your products or services.
Webinars are an incredibly versatile marketing tool and are one of the best ways to explain complex ideas or topics, which makes them ideal for healthcare marketing. Still not convinced? Keep reading to learn more about how healthcare webinars can help you.
How Healthcare Webinars Can Help Your Practice
There are an endless amount of ways that healthcare webinars can be utilized to improve your healthcare marketing. This includes nurturing your relationships with patients, reaching new audiences, and establishing yourself as an expert, all of which are important parts of content marketing as well. So let’s get into the specifics of each way healthcare webinars can help your practice.
Reach New Patients
Webinars are a very efficient way to reach out to and engage with people who are not yet your patients but are interested in your specialty to convert them into patients.
A healthcare webinar paves the way for you to do this because it provides opportunities to showcase your practice’s expertise in your specialty and feature your available treatments. This helps new patients better understand the value you can provide for them.
Healthcare webinars also make explaining these treatments much easier because they’re visual in nature. Images, charts, videos, and graphs all allow complicated medical procedures to be understood more easily than through text or other less visual forms. This is also why webinars can be used to build trust in patients who aren’t familiar with your work. During the webinar, you’ll be demonstrating the procedure and details of how it’s performed, showing new patients your knowledge and expertise.
Engaging with potential patients through healthcare webinars that are detailed and comprehensive will make them more likely to become patients. Uploading multiple webinars that explain all the treatments your practice provides will go a long way in boosting your healthcare marketing strategy.
Maintain Patient Relationships Through Education
Putting together informational healthcare webinars is a great way to help your existing patients deal with their current conditions as well as get information regarding prevention.
Pre-recorded and archived webinars are perfect for this so that the information your patients need is available to them whenever they may need it. These webinars can be kept on your practice’s website and provide value for a long time.
These types of healthcare webinars also provide you with the opportunity to maintain and support your relationship with your current patients by providing education on complicated medical topics.
Provide Public Service Education With Healthcare Webinars
Yet another way that healthcare webinars can boost your healthcare marketing is through public service presentations. You can partner with government agencies or non-profit organizations to bring even more legitimacy and visibility to both the webinar and your practice.
Educating your community about health issues is very important and along with positioning your practice as experts, it also shows builds trust between you and your community.
Large hospitals or medical clinics and even small private practices can gain benefits from using in-house webinars. These webinars can focus on various topics regarding training, new research, administration practices, and more topics specifically for your staff.
This is great for training purposes because pre-recorded webinars can be used many times, making them cost-effective.
Establish Your Practice’s Authority
Putting on healthcare webinars showcasing your knowledge and expertise will position you as an expert in whatever field you specialize in. People will tune in to your webinars because they consider you a thought leader, so make the most of this by providing valuable information.
Hosting a webinar puts your and your practice in the spotlight and your audience trusts that you’ll provide them with unique and interesting information. If you successfully do this, you’ll create trust between you, your patients, and potential patients.
Present a New Procedure or Treatment
If your practice is getting ready to begin performing new treatments or procedures, hosting a healthcare webinar explaining it will help your audience learn more. If it’s something that could be confusing to patients, this is an especially good way to explain the procedure to them.
These types of webinars also attract both existing and potential patients, so you can reach both with just one webinar. The best part is, you won’t just be educating patients, you’ll be able to answer their questions as well.
Expand Your Content Library
As we mentioned previously, content marketing allows your business to connect and engage with your leads and existing patients, which improves conversion rates. In addition to this, your leads and patients expect to get consistent and high-quality content from you and other businesses they follow. This is why healthcare webinars are a great addition to your library of content.
A webinar will not only educate your audience, but it’ll also give them a unique experience and can even be used to revamp old content and increase engagement with it.
This leads us to the next benefit healthcare webinars can provide for your healthcare marketing strategy: increased engagement.
Webinars by nature are an engaging experience, especially when done well. They provide a value greater than other, more traditional marketing tactics and they offer interaction between you and your audience. Q&A sessions, chat rooms, polls, audience feedback, and more are all ways of engaging with your audience during the webinar and making them excited to be part of the experience.
Provide Value During COVID-19
As we all know, COVID-19 has increased consumers’ digital aptitude. People expect to be able to do more online than ever before, and this is a change that’s here to stay. Telemedicine is just one way in which healthcare has had to shift to a more digital format, and it’s not going anywhere. In fact, according to Medical Economics, 83% of patients expect to continue using telemedicine services even after the pandemic is resolved.
This has also changed how healthcare marketers reach their audience and healthcare webinars can provide significant value in this area. Instead of holding in-person conferences, webinars can be held instead. Webinars also provide great value because they’ll allow your practice to keep engaging with your audience while remaining safe.
RESULTS ARE VITAL
As you can see from the information provided here, healthcare webinars provide a lot of value to any medical practice’s healthcare marketing strategy. You can make complex topics easier for your audience to understand, provide them with the information they need, nurture your relationship and build trust, and more.
However, if you feel that you could use some help with webinars or your general healthcare marketing strategy, Vital Digital is here for you! We provide digital marketing services including, but not limited to, content marketing, search engine optimization, and website development.
We also provide HubSpot, SharpSpring, and Zapier consulting to help you automate your marketing and function as efficiently as possible. Request a free quote today and let us know how we can help!