What is a mobile-optimized website? Well, back in 2010, many websites were super slow and significantly less functional on mobile devices. They just weren’t designed for the platform.
While having internet everywhere was an incredible revolution, we quickly became irritated with slow page loading times and tricky interfaces. Within the past 7 years, mobile devices surpassed desktop computers as the main avenue to access the internet. And in that time, users have raised their expectations.
Websites needed to adapt. Thus, mobile-optimization arose. A mobile-optimized website is designed specifically with mobile devices in mind. It is not just the desktop website made tinier. It functions smoothly, and is easy to use. With this new interface, internet users have also changed.
Mobile users are different than desktop users. In fact, the same user will change their expectations depending on what device they’re accessing your site from. On mobile, people want fast, simple information. Thus, mobile optimized sites should be minimal, “thumb” friendly, and reduce the need for typing..
If this weren’t enough to persuade you, here are some convincing statistics and facts:
1) 25% of global web searches are conducted on mobile
Considering how many people use the internet every day, globally, this is a staggering number. You don’t want to miss your opportunity for this vast market.
2) 47% of users will abandon your site if it takes over 2 seconds to load
Instant gratification is commonplace in our fast paced world. Your website is no exception. Simplifying features can speed up your load time and increase your customer base.
3) 48% of consumers start mobile research with a search engine
Many people do their research while in a store or on the go. They aren’t going home to their desktop to use your site if it isn’t functioning well on mobile. Don’t let this be your downfall.
4) 33% of users will leave a transaction if the site isn’t optimized for mobile
Getting a customer to decide to purchase is an important step. However, if you aren’t mobile optimized, you might get them there, and then miss out due to a poorly functioning transaction page. Don’t let that be you. On the web, finding your competitor is just a few simple clicks away.
5) Google rewards mobile-optimized sites
SEO is vital if you want to be discovered on Google searches. This is just one more way to bump up your ranking.
6) Mobile fosters better brand engagement
Mobile users are much more inclined to share, chat, and connect with you both on your website, and on social media.
7) 57% of users say they won’t recommend a business with a poorly-designed mobile site
And on the flip side, mobile users are more active in reporting poor website experiences to other potential customers. News travels fast on the web.
As you can see, in this day and age, foregoing mobile optimization really isn’t an option if you want to attract customers and lock in purchases. Luckily, here at Vital Digital, we can guide you in creating a stunning mobile-optimized site so you can reap the benefits.
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