PPC

Apple’s Privacy Update, Facebook Advertising, and What You Can Do About It

February 15, 2021

A new privacy feature will be introduced to Apple iPhones sometime in early 2021 requiring that apps like Facebook request user permission before accessing their IDFA. The IDFA is what allows Facebook and other apps…

7 Ways to Optimize Your PPC Ad Copy

December 11, 2020

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Are you getting the most conversions out of your PPC ads? If you don’t think you are, your ad copy may be to blame. While there’s no surefire way to make sure your ad copy…

11 Ways to Maximize Your PPC Budget

November 19, 2020

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If you’ve decided to create a pay-per-click (PPC) ad campaign, the budget will be one of the most crucial parts of your campaign. The budget you set can make or break your campaign and it’s…

Why Organic Does Better Than PPC

August 1, 2019

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Organic and PPC (Pay-Per-Click) advertising are both great marketing tactics to put your business on the map. Organic marketing refers to acquiring your customers naturally over time through word of mouth, networking, informative information, and…

PPC

Apple’s Privacy Update, Facebook Advertising, and What You Can Do About It

7 Ways to Optimize Your PPC Ad Copy

11 Ways to Maximize Your PPC Budget

Why Organic Does Better Than PPC

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